Why Now Is The Time To Rewrite the PR Book

Updated: Dec 16, 2020

I don't have to tell you that right now, we're heading for one of the bleakest winters since the 1970s. It's a message that's everywhere right now.

Today, we sit down at our desks, another Monday, faced with prospects that were looking thin on the ground last Friday as it was. Now they are probably looking worse. England is heading for yet more uncertainty, to some, a return to something that Charles Dickens loved to write about and despite struggling through this far, some businesses, face the possibility of closing permanently.

So, what next?

I am passionate about public relations (small p, small r.) I believe in the communication between one human being and another in it's basic form. One of the big things for me this year is that we can't smile at passers by any more and somehow we're trying to learn to smile with our eyes (you try it) and raising the tone of our voices to compensate that we can't share our 7 million year old natural instinct to connect.