What Did The Pandemic Ever Do For Us? 4 Curious Ways How Covid-19 Has Changed The Shape of PR

Ok, so don't bother holding the front page. The world has changed. We know that. Yet as we reemerge from the undergrowth, us public relations specialist, publicists and PRs alike will be, at some point, taking a step back and wondering how the PR industry has changed, and more importantly will it ever change back?





There have been some good points over the last 18 months. As human beings, we have been forced to take a look at our lives in the cold light of lockdown. We have all being under some sort of self analysis, rather like buying our own couch and note pad. For PR, it hasn't been any different. We are probably done