Updated: Dec 16, 2020
Being dazzled by the glittering lights of a fabulous PR feature for your business sounds great, but if you haven't got a carefully constructed crisis management strategy, then the whole business of your new PR venture may go to pot. Sounds unbelievable, doesn’t it? When everything is positive, it is hard to imagine anything ever going wrong. The press will always be on your side, right? Wrong. However, working with the press doesn’t have to be such a daunting task. So long as you plan ahead and cover every eventuality, and I mean, everything. So, in this post today, we talk about that one element of PR that all businesses would rather not talk about. The one thing that makes almost all business owners shudder and keeps PR professionals up all night sweating: Crisis Management: No company can ever be fully prepared for a crisis yet the more high profile you are, the harder it will be to shake off. In this day and age, businesses who want to venture into the press need to tread with caution. The press can be your ally. They can promote your service or product with ease and it won’t cost you a penny. The only trouble is, is that you don’t have a say in what they print if it’s a PR campaign. However, the higher up you are in the power stakes, the more clout you have when it comes to requesting such things like copy approval (which is asking to see a draft copy of the article before it goes to print.