In this post today, I want to share with you the importance of the local press, even the freebies we sometimes pick up at the supermarket (when we're trying to juggle kids, shopping and a slipping face mask.) They are a spilling fountain of news, stories, facts, community issues, heroes and happy tales and not just the odd fete.
They have a lot more going for them for the eager PR and they should NEVER be overlooked, for one particular reason I shall explain later.
Perhaps one of the challenges of PR today is managing client expectations. Where clients can sometimes be filled with stars in their eyes of getting their new product in the next edition of The Times weekend supplement, for the SME, the scope for landing a national pub