Updated: Dec 16, 2020
Picture red carpet, thousands of sparkly cocktail glasses and flashing cameras which click furiously. A trail of brilliant sequins, perfect hair and a perfect smile of what surely can’t be real teeth, and you will find a Publicist, just in the shadows, slightly off camera, looking proud. The work for the moment is done. You’ve got them there. Dressed, presentable, with a reputation to die for, immaculate image, cool, out of this world, looking a million dollars in front of willing and waiting press with a backdrop of hundreds of fans who have camped out since the night before.
This is the work of a Publicist.
It can be one of the most rewarding jobs in the world. You create a vision, a legend if you’re lucky. You can what your person has and you shine a brilliant, perfectly angled light on it. You are at the top of your game, and thankfully, because of you, so are they.
Yet, many Pubs don’t get to see the Hollywood glamour, the expensive parties or even the A list of the L.A set, most of us are sleeves rolled up, sweaty hard workers who collapse at the end of a day at 10.30pm exhausted, surrounded by some unanswered calls and a mass of tomorrow’s papers.
That can be the reality. So, for those of you who are keen to know what it’s really like, then I invite you to take a step into my world for a day and I will show you what this Publicity world, to me, is really like: