9 Key Traits BRILLIANT PRs Share (and how a great one can change your life)

When I sit back in my leather winged backed chair (not really) and think about my career in PR, I often wonder what was it exactly that drew me to this ever changing industry of communications and megaphones.

I think, as humans we gravitate towards our chosen careers, usually because they play to our strengths or allow us to face our fears. (My first role was in the NHS where I looked my fear of white coats head on.) But I have to admit, that even if I did watch Absolutely Fabulous repeatedly, I was always destined to have a role in PR.

But was I destined to become publicist for the Middletons and have Kensington Palace on speed dial? That's another blog post.