7 Brutal Questions You Must Ask Yourself Before Hiring A PR Manager

Updated: Dec 16, 2020

So, how do you obtain brilliant PR? You start with the right person, and by that I mean BOTH manager and client.

The pairing has to be perfect. Those who sit in their agencies thinking that all you need is a long list of press contacts and a gift of the gab are missing out on a big trick. The relationship between client and manager needs to be water tight. Yet, this plus a whole host of other issues usually fail to get any attention by businesses.

So, in this post, I will walk you through the 7 brutal questions you need to ask yourself before you hire a PR Manager (and it’s a frighteningly vast number of businesses who don’t.)


  1. Do they ‘get’ your business? Understanding your playing field is vital to the success of the relationship between your PR manager and you. They need to have either experience in your trading arena or have the desire to learn it thoroughly.

  2. Are they keen for the right reasons? Enthusiasm is the key here and if your newly acquired PR manager is willing to engage, then they are a better bet than someone who is simply willing to part you from your cash.

  3. Do they genuinely want to get to know you? A good PR manager will want to spend time with you and get to know you and your company. Allow them to do this as it will give them valuable insight into how you think, speak and currently project your company image. It might sound like a turn on the therapist couch, but if you want your PR to be transparent, on song and genuine then your PR manager is going to want to ma