Throughout my career in media relations, I have seen many patterns of behaviour from clients and businesses regardless of niche and industry, much of which results in little or no press coverage at all.
The truth is, is that the frustrations these patterns cause can be avoided and this is what we're going to cover in this post today. (No capes needed.)
One of the mistakes which SMEs tend to make is that they write their story first then attempt to shoehorn it in to their chosen publication rather than the other way around. Instead of taking some time to study a selection of publications and write their story accordingly, many SMEs get annoyed with local press (or any press for that matter) when they can't figure out why they have been ignored.
As we have said before, what you might think is newsworthy, doesn't make it newsworthy to the press.