In today's market, the role of the public relations expert has become complicated.
Back in the day, when I first started out as a journalist, we would often steer away from PRs who were too vague in their niche. Nowadays, it is almost essential, that public relations specialists should be flexible enough to dip into a wider skill set.
So, what do you need to master if you want to stay ahead of the pack as a PR in 2021? There are still, a handful of core talents you need, yet at the same time, don't ditch those past jobs skills just yet. They will come in handy, however, what I will share with you today is a little more personal.
So, in today's post, we will together, tackle those core attributes every sharp PR should have and why its essential to be a personality guru more than ever.