5 Key Skills Every PR Should Have In 2021

In today's market, the role of the public relations expert has become complicated.

Gone are the days when one was sneered for being a 'Jack of all Trades' in this game, now you have to be somewhere between Derren Brown and the Artful Dodger.

Back in the day, when I first started out as a journalist, we would often steer away from PRs who were too vague in their niche. Nowadays, it is almost essential, that public relations specialists should be flexible enough to dip into a wider skill set.

So, what do you need to master if you want to stay ahead of the pack as a PR in 2021? There are still, a handful of core talents you need, yet at the same time, don't ditch those past jobs skills just yet. They will come in handy, however, what I will share with you today is a little more personal.

So, in today's post, we will together, tackle those core attributes every sharp PR should have and why its essential to be a personality guru more than ever.