“Michelle Hatcher was a game changer! Having a high-profile name (Carole Middleton) in a brand does not guarantee positive media coverage – that requires careful selection and management of the stories, photo-ops, and journalistic content if the brand and the personality’s integrity and reputation are to be maintained or enhanced. Michelle’s experience and flair delivered a huge uplift for the Party Pieces brand at a key time of year. Her journalistic background and contacts allowed her to build a matrix of messages and high profile media titles that coalesced into a highly effective, brand enhancing PR campaign, driving huge increases in web traffic. Michelle’s skills with people combine with enormous energy and positivity to make her a great leader for any PR, marketing or journalistic endeavour.”
Iain MacDonald - Head of Development at Party Pieces and Business Consultant to Carole and Mike Middleton
Publicity for Carole and Mike Middleton and Party Pieces
“I first worked with Michelle Hatcher when I was Business Development Manager at the Barn Theatre, 2017-19. As a PR consultant, she understands the need to reach out and forge meaningful business relationships for her clients - at the time, Lumley Insurance. She had many interesting ideas about how to raise the profile of Lumley, especially as a sponsor of the Barn Theatre, a new professional theatre in Cirencester. Through this, the business was able to get known more widely by exactly the right demographic for the business - affluent professionals in Gloucestershire. We organised an event to launch the youth theatre, thus increasing visibility and bringing a deeper sense of purpose to the brand. Coverage in the press and media also increased. The Lumley team opened up their networks through this activity and by joining VIP and business events at the theatre. I learnt very quickly that Michelle is extremely confident face-to-face and also as a writer. With lots of fresh ideas, Michelle definitely knows how to create and write stories that attract new audiences.”
Tessa Webb - Development Manager at the Barn Theatre Project
Public Relations Project for The Barn Theatre
"Michelle Hatcher have given us so amazing tools for us to take with us in our charitable organisation. She has help us to look at our social media, website and newsletter to see what we need to change and what to add.
Michelle, build up our press packages and the skills she has taught us we will be using on a day to day basis.
She was a great support in the process and even after. Michelle is always there for us to ask a question if needed.
I would recommend her as she has great knowledge and skills!
Thank you Michelle."
Charlene Charles - Director of Pamper Indulge and Give
Charity and Social Enterprise. Croydon, South London
"Michelle was a very efficient and empathetic commissioning editor. An excellent communicator and always professional. It was a pleasure to work for her and her confidence was both an inspiration and an encouragement. As a content provider it isn't often that you get the opportunity to work with someone who can clearly outline their expectations and requirements, thanks to her people skills Michelle ensured that our working relationship was smooth and productive."
Colin Munro - Journalist and Freelance Feature Writer
Publicity for Vintage and Retro Entertainment Industry
"Michelle was an absolute joy to work with her patient, detailed approach helped us formulate a great media strategy for us to implement, really hope we can work with her again soon."
Roni Edwards - Founder of The Pamodzi Creatives Projects